Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

Funko has issued a statement regarding the temporary suspension of the Itch.io platform, allegedly triggered by its brand protection software. Let's delve into Funko's response. Funko's Clarification: No Full Platform Takedown Requested

Private Discussions Underway With Itch.io

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their "deep respect and appreciation for indie games, gamers, and developers." They admitted that their brand protection partner, BrandShield, flagged an Itch.io page mimicking the Funko Fusion development website, leading to a takedown request. Crucially, Funko clarified that they did not request a takedown of the entire Itch.io platform and expressed relief at its swift restoration.

Funko confirmed direct communication with Itch.io to resolve the matter and thanked the gaming community for their understanding while the situation unfolds.

However, Itch.io's owner, Leaf, provided a more nuanced account on Hacker News. He revealed the takedown wasn't a simple request, but a "fraud and phishing report" sent to both the hosting provider and registrar. The registrar's automated system reacted by taking down the entire domain, despite Leaf's immediate action to remove the offending page. Leaf also mentioned, unaddressed in Funko's statement, that Funko's team contacted his mother.

For a comprehensive overview of the incident, please refer to Game8's previous report on Itch.io's shutdown.