e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face. Join our community to start earning rewards.

Sign up for Beauty Squad now to unlock festive rewards and surprise seasonal drops!

Welcome to the ultimate beauty destination! From viral lip oils to high-performance skincare, shop the best in beauty for every eye, lip, and face within our amazing e.l.f. app.

Embrace your glow. This is your go-to space to shop, share, and explore your holy grail e.l.f. products. Discover new favorite makeup and skincare using features like Virtual Try-on, Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN THE E.L.F. BEAUTY SQUAD REWARDS PROGRAM.

Our FREE loyalty program offers multiple ways to earn points, redeemable for free products and other exciting rewards. Additional Beauty Squad perks include:

• Earn points ANYWHERE you shop just by uploading your receipt in the app.

• Convert your points into free products, discounts on your next purchase, or popular gift cards from Chipotle, Target, Ulta, Amazon, Walmart, and more.

• Get early access to shop the latest product drops and sales before anyone else.

• Enjoy a birthday month gift and double points.

• Receive exclusive access to members-only content like our Hot as e.l.f. chart and Squad Sign quiz.*

• Level up your tier to unlock more perks, like free shipping for Icon members.

GET MORE WITHOUT PAYING MORE.

Gain instant access to e.l.f. weekly ads, gifts with purchase, and special offers on makeup and skincare.

E.L.F. SHOPPABLE STORIES.

Stay current with the latest launches and discover new holy grail products.

FIND YOUR PERFECT SHADES WITH VIRTUAL TRY-ON.

Virtually try on all your favorite products to find your ideal shade matches.

SWIPE TO LIKE.

Swipe right on makeup you love. Use our "Swipe to Like" feature to discover and explore clean beauty products and build your personal wishlist.

GET INSTANT HELP WHILE SHOPPING IN-STORE.

Use the barcode scanner at your favorite retailers to try on shades virtually, view tutorials, and learn about product ingredients.

ALWAYS STAY INFORMED.

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales from e.l.f.

TRACK YOUR E.L.F. ORDER.

Review your order history and track deliveries. Use the store locator to find the nearest retailer stocking e.l.f. clean makeup and skincare.

SHARE THE E.L.F. LOVE.

Share makeup and skincare looks directly from the product page or your virtual try-on session.

e.l.f. UP! Stay updated on Roblox's dynamic tycoon adventure—unleash your creativity as a change-maker and become a force for good!

e.l.f. makes the best of beauty accessible to every eye, lip, and face. Download the app and join us.