China Welcomes Pokémon's Official Arrival with New Snap!

Nintendo makes history with the official China release of New Pokémon Snap, marking the first official Pokémon game launch in the country. This follows the lifting of China's video game console ban, initially imposed due to concerns about the negative impact on children's development.

Pokémon's Historic Debut in China

The July 16th launch of New Pokémon Snap, initially released globally in April 2021, signifies a monumental step for Nintendo and Pokémon fans in China. This marks a significant milestone in Nintendo's strategy to penetrate the vast and lucrative Chinese gaming market, a goal actively pursued since their 2019 partnership with Tencent to bring the Nintendo Switch to China. The release of New Pokémon Snap represents a key element of their broader plan to expand their presence in the region with further high-profile game releases planned.

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