Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato headlines PlanetPlay's Make Green Tuesday Moves initiative, bringing star power to mobile gaming for environmental support. This isn't just a name-only endorsement; Lovato will appear in several popular mobile games.

Lovato's involvement marks a significant expansion of PlanetPlay's environmentally focused campaigns, previously featuring stars like David Hasselhoff and J Balvin. This initiative promises wider reach and impact than past efforts.

The singer and actress will be featured in games such as Subway Surfers, Peridot, Avakin Life, and Top Drives, with Lovato-themed avatars available for purchase. All proceeds from these in-game items will directly benefit environmental projects.

PlanetPlay's strategic approach, encompassing multiple games and a broader marketing campaign, aims for lasting positive change. This collaboration offers a triple win: supporting environmental causes, engaging Lovato's fanbase, and boosting the visibility of participating mobile games.

For fans eager to see Lovato's in-game appearances, and for those seeking new mobile gaming experiences, this is a great opportunity. To discover more top mobile games of 2024, explore our recommended list.