Flexion, EA partner to expand hit mobile games to new app stores

The partnership between Flexion and EA marks another significant step towards enhancing the accessibility of mobile games beyond the traditional confines of Google Play and the iOS App Store. This collaboration is set to bring EA's extensive mobile game catalog to alternative app stores, a move that highlights a major shift in how large publishers are beginning to view the viability and potential of these platforms.

The landscape of mobile gaming has been dominated by Apple and Google's app stores, but recent legal changes, particularly in regions like the EU, have pushed for more openness. This has led to a surge in interest and development of alternative app stores. For gamers, this means more choices and potentially more attractive incentives from these new platforms, eager to draw in users. For instance, the Epic Games Store has set a precedent with its free game offerings, suggesting that alternative app stores might offer similar perks to attract a user base.

EA, a titan in the gaming industry known for its expansive reach and acquisitions, is now navigating towards these alternative avenues. This move is indicative of a broader trend where even the biggest names in gaming are recognizing the benefits and opportunities outside the traditional duopoly of Apple and Google. While the exact lineup of games EA plans to distribute through these alternative stores remains under wraps, speculation points towards titles like Diablo Immortal and various Candy Crush games.

This shift not only promises to diversify the mobile gaming market but also signals a promising future for alternative app stores. As these platforms continue to grow, gamers can look forward to a more competitive and dynamic market, with potentially more favorable policies and greater access to a wide range of games.