Genshin x POP UP NYC Opens

The adorable Genshin minini series is making its US debut in New York City this January! Discover the charming merchandise and exclusive goodies awaiting Genshin Impact fans.

Meet the Inazuma Mininis

The Genshin minini Line Friends Pop-Up Store opens its doors in New York's Line Friends Square at the New York Times Square Store from January 22nd to February 2nd, 2025. This marks the first Western appearance of the popular minini pop-up, following successful runs in Japan and South Korea in 2024.

Get your hands on adorable miniature versions of beloved Inazuma characters: Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma Genshin minini product lineup includes:

• Plush Doll ($25.95)
• Plush Keyring ($15.95)
• Figurine Keyring ($19.95)
• Figurine ($21.95)
• Collier Metal Keyring ($21.95)
• Collier Portable Handheld Fan ($32.95)
• Collier Metal Sticon Set ($21.95)
• Collier Silicone Set ($15.95)
• Phone Grip ($11.95)
• Mouse Pad ($6.95)
• Raiden Shogun Water Globe ($99.95)
• Inazuma Gift Set ($59.95)
• Inazuma 5-Tier Umbrella ($24.95)

Currently, items are available in-store only, with potential future online availability. Please note: Plush Dolls and Plush Keyrings are in-store exclusives.

Genshin Impact x LINE FRIENDS Collection

Beyond the mininis, the pop-up store features a wider range of Genshin Impact x Line Friends merchandise showcasing characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, and Ganyu, among others.

This collection includes:

• SD Phone Grip ($11.95)
• SD Acrylic Keyring ($8.95)
• Metal Mirror Keyring ($13.95)
• SD Epoxy Sticker ($2.95)
• Acrylic Magnet Set ($24.95)
• Spiral Notebook ($5.95)
• T-Shirts (M/L/XL) ($42.95)
• 17oz Tumbler ($15.95)
• Laptop Sleeve (13in/$42.95, 16in/$44.95)
• Raiden Shogun Umbrella ($29.95)

Spend and receive special gifts! Purchases over $10 USD get a Genshin Impact shopping bag; over $40 USD, a Genshin minini Paimon fan; and over $80 USD, a random Inazuma Lenticular Photo Card (excluding Paimon).

Strike a Pose in the Photo Zone!

Don't forget to capture memories at the pop-up's photo zone! Post your Instagram photos with relevant hashtags and tag @linefriends_us for a chance to win a limited-stock coupon redeemable in-game for 1050 Primogems, 20,000 Mora, 5 Hero's Wits, and 5 Refining Magic Minerals. A cosplay photography event is also planned, with details to be announced.