Gossip Harbour is a massively-successful game making the leap to alternative app stores, but why?

You've likely seen ads for Gossip Harbour, even if you don't play it. This merge-and-story puzzle game, developed by Microfun, is a surprising success, generating over $10 million on Google Play alone. However, instead of focusing on further Google Play promotion, Microfun, in partnership with Flexion, is taking an unconventional route: alternative app stores.

But what are alternative app stores? Simply put, they're any app store besides Google Play and the iOS App Store. Even stores like the Samsung Galaxy Store are dwarfed by the dominance of these two giants.

The Alternative App Store Advantage

The move to alternative app stores is driven by increased profitability. However, it's also a strategic play based on the growing importance of these alternative platforms in the mobile market.

Recent legal challenges against Google and Apple are forcing a reassessment of alternative app stores. This is creating opportunities for stores like Huawei's AppGallery, which are actively attracting developers with promotions and sales. Major titles like Candy Crush Saga have already made the switch, demonstrating the potential of this market.

Microfun and Flexion are betting on alternative app stores becoming the next big thing. Whether this gamble pays off remains to be seen.

For those seeking high-quality puzzle games, check out our list of the top 25 best puzzle games for iOS and Android!