Guitar Hero is coming to mobile, and stumbles out the block with AI announcement

Guitar Hero Mobile: A Controversial Comeback

Activision's announcement of Guitar Hero Mobile has been met with mixed reactions, primarily due to the use of AI-generated art in its reveal. The Instagram post, featuring a noticeably low-quality AI image, has overshadowed the excitement surrounding the franchise's return to mobile. This follows similar criticism leveled at Activision for their use of AI art in Call of Duty: Black Ops 6.

While the rhythm game genre hasn't achieved widespread Western success, Guitar Hero stands as a notable exception. Its mobile revival is highly anticipated, yet the underwhelming announcement has dampened enthusiasm. The lack of a proper trailer or press release, coupled with the poorly executed AI art, has left many questioning the game's potential.

The AI art used in the announcement has been widely criticized for its poor quality, raising concerns about the overall production value of the game. This negative perception, combined with the continued popularity of competing rhythm games like BeatStar, casts doubt on Guitar Hero Mobile's prospects.

Despite the initial setbacks, the potential for a successful Guitar Hero mobile experience remains. The franchise's legacy and the suitability of the rhythm game genre for mobile platforms suggest a strong foundation. However, Activision's questionable marketing strategy has undeniably hindered the game's launch. The future success of Guitar Hero Mobile hinges on whether Activision can overcome this initial misstep and deliver a high-quality product. For now, the focus remains on the surprisingly poor quality of the promotional material. In the meantime, explore other successful mobile adaptations of popular franchises.