Hoshimi Miyabi helped Zenless Zone Zero set a new revenue record

HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its initial July 2024 launch figures.

According to AppMagic, Zenless Zone Zero's cumulative mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters like Hoshimi Miyabi and Asaba Harumasa, alongside enhanced gameplay mechanics, fresh locations, and new game modes, all stimulating increased player spending.

The free availability of Harumasa as a promotional character, coupled with the gacha banner featuring Hoshimi Miyabi, significantly contributed to this revenue surge.

Remarkably, the 1.4 update maintained player engagement for an extended period. Unlike typical post-update spending declines, daily revenue remained above $1 million for over 11 consecutive days, and even exceeded $500,000 after two weeks.

While undeniably successful, Zenless Zone Zero still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail, in terms of overall revenue.