January's Top-Earning Gacha Games Revealed

January 2025 Gacha Game Revenue: Genshin Impact Leads the Pack

The gacha game market continues to generate significant revenue, with January 2025 figures revealing some interesting trends. Genshin Impact, boosted by a major update featuring the Pyro Archon and the highly anticipated Mawuika banner, saw a remarkable surge in revenue, doubling its December 2024 earnings to a staggering $99.4 million.

Image: ensigame.com

Trailing behind Genshin Impact, Pokémon TCG secured a strong second position with $64 million in revenue. Love and Deepspace, a popular "female gacha" title, rounded out the top three, generating $55.2 million.

Conversely, Honkai: Star Rail experienced a dip in earnings, reaching $50.8 million, while Zenless Zone Zero saw a significant 50% decrease, falling from $57.9 million in the previous month to $26.3 million.

It's important to note that this ranking solely reflects mobile platform revenue. While some titles, like miHoYo's offerings, also have PC versions, these are not included in the calculation. Furthermore, the data incorporates a multiplier for Android revenue in China, as Google Play is unavailable in that market, using iOS data as a basis for estimation.