Lamine Yamal Named eFootball's New Youth Ambassador

• eFootball, Konami's leading multiplatform soccer game, unveils its latest brand ambassador
• Rising star Lamine Yamal takes on ambassador role and joins the game as a playable character
• His in-game avatar features the Acceleration Burst skill, reflecting his dynamic dribbling talent

Konami has struck a chord with its acclaimed multiplatform soccer title, eFootball, through strategic partnerships with elite clubs, collaborations with iconic anime franchises, and now a significant milestone: the appointment of Lamine Yamal as its newest brand ambassador.

For fans tracking emerging soccer talent, Lamine Yamal is a familiar name. A standout graduate of FC Barcelona’s renowned La Masia academy, Yamal is hailed as a prodigy to watch. It’s no surprise that Konami has chosen him to represent their brand.

Celebrating Yamal’s debut, players can now recruit him as an Epic-level character, alongside a Big Time version of Neymar Jr. and another Epic player, Takefusa Kubo. These characters come equipped with the Acceleration Burst skill, enhancing their dribbling speed and mirroring their real-world flair on the field.

Elite Talent

To commemorate this addition, eFootball has launched a vibrant Carnival Campaign, offering players a chance to earn free eFootball Coins and exclusive rewards. Log in today to claim a unique carnival-themed uniform.

Yamal’s rising star status underscores Konami’s aim to engage a youthful, passionate audience. By spotlighting such dynamic talent, eFootball positions itself to rival industry giants like EA, capturing the essence of soccer culture and its celebrated players.

For those seeking more sports simulation experiences, from realistic to arcade-style, explore our curated lists of the top 25 best soccer games for iOS and Android.