LEGO Sets 2025: Where to Find the Best Deals

LEGO's enduring appeal has expanded beyond children, captivating teens and adults alike. The complexity, functionality, and variety of LEGO sets have also dramatically increased. Sets now range from play-focused designs to intricate display pieces and even home décor items.

The sheer number of LEGO sets available, encompassing diverse piece counts, themes, and price points, presents challenges for buyers. Finding a desired set and securing a fair price can prove difficult, largely due to LEGO's retirement policy. LEGO regularly retires sets, even popular ones, creating a reseller market with significantly inflated prices (often 2-3 times the original cost).

LEGO's inherent cost is another factor. The price has steadily risen over the years. Consider the 7541-piece Millennium Falcon, released in 2017 for $800, now priced at $850 – exceeding the typical "10 cents per piece" average.

Strategic shopping is key to navigating these challenges. Below are the best places to buy LEGO sets in 2025, along with optimal times to find deals.

Online LEGO Shopping Destinations

LEGO Insiders Program### LEGO Store

4See it at LEGOThe Best Discounts### Amazon

2See it at AmazonAccepts LEGO Insider Points### Target

1See it at TargetExclusive Deals### Walmart

0See it at WalmartThe official LEGO Store offers the most comprehensive selection, easily searchable by theme, price, release date, and customer rating. Excellent customer service and the LEGO Insiders program (with free signup) provide numerous benefits: early access to sets, free set incentives, and exclusive items unavailable elsewhere.

The LEGO Store's points system is particularly attractive. Each dollar spent earns 6.5 points, equivalent to $1 for every 130 points (a 5% return). Double points promotions further enhance its value.

Amazon, Target, and Walmart offer alternative online options, providing modest discounts but lacking the points system and exclusive sets of the LEGO Store. The LEGO Store generally charges full price, except for occasional inventory clearances.

Where do you prefer to shop online?

AmazonWalmartBest BuyTargetCostco / Sam's ClubOtherAnswerSee ResultsCarefully compare prices and benefits. A 10% discount at Target might not outweigh the LEGO Store's future discounts and exclusive free sets.

Finding Retired Sets Online

Unofficial marketplaces (Craigslist, eBay, Facebook, etc.) are the only source for retired sets, but expect high prices. Direct seller contact, negotiation, and comparison shopping are crucial for securing the best deal.

In-Store LEGO Shopping

Brick-and-mortar stores offer a hands-on experience. While selection may be smaller than online, personalized service and physical inspection are advantages.

The in-person LEGO Store mirrors the online store's benefits, including the Insiders program and interactive features like building stations. Target and Walmart also carry LEGO, while Gamestop and Barnes & Noble offer select sets (especially gaming and Harry Potter themes). Discounts are less common at smaller retailers.

Recently retired sets might surprisingly be found in brick-and-mortar stores, as retailers don't always immediately clear out retired inventory.

When to Hunt for LEGO Deals

Beyond standard box-store discounts, LEGO sets rarely go on sale. However, specific times offer better chances:

• May 4th (Star Wars Day) and March 10th (Mario Day): Double Insider points are often offered.
• Year-Beginnings: Clearance deals are more frequent as retailers refresh inventory after new set releases.
• Holiday Season (Black Friday, Cyber Monday, Amazon Prime Days): Expect deeper discounts.

How much are you willing to spend on a LEGO set?

$25$50$75$100+AnswerSee ResultsRemember to monitor sales events for potential LEGO deals.