Pokemon Named Japan's Top Entertainment Brand in 2024

Marketing agency GEM Partners has recently unveiled the results of a comprehensive survey that evaluates brand reach across seven distinct media platforms. The standout performer in this annual ranking is Pokémon, securing the top spot with an impressive score of 65,578 points. This ranking is determined by a specialized "reach score" index, which quantifies the daily engagement of individuals with a brand's content across apps, games, music, videos, and manga. The survey, conducted monthly, involved 100,000 participants aged between 15 and 69 residing in Japan.

Pokémon's dominance is particularly notable in the App Games category, where it amassed 50,546 points, constituting 80% of its total score. This success is largely attributed to the widespread popularity of Pokémon GO and the recent launch of DeNA's Pokémon Trading Card Game Pocket. Additionally, Pokémon scored 11,619 points in the Home Video category and 2,728 points in the Video category. Strategic collaborations, such as the one with Mister Donut, along with the rising interest in collectible card games, have significantly contributed to expanding the brand's reach.

The Pokémon Company's 2024 financial report further underscores the franchise's robust growth, reporting sales of 297.58 billion yen and a gross profit of 152.23 billion yen. These figures highlight Pokémon's position as one of Japan's most successful and rapidly expanding brands.

The Pokémon franchise spans various media, including video games, animated series, movies, and card games. It is managed collaboratively by Nintendo, Game Freak, and Creatures, who established The Pokémon Company in 1998 to oversee all aspects of the brand's operations.