No One Has Purchased Dying Light's $386,000 Collector's Edition in 10 Years

Techland's incredibly expensive Dying Light collector's edition was a brilliant PR move. Despite its eye-watering £250,000 price tag (approximately $386,000 USD at the time), the "My Apocalypse Edition" remains unsold – a fact that delights the developer.

Image: insider-gaming.com

Techland's PR manager, Paulina Dziedziak, confirmed the edition was purely a publicity stunt. Its outrageous nature successfully generated significant buzz around the game's launch. The company never anticipated a sale.

The extravagant package included: in-game character customization (the buyer's face in the game), a life-sized Jump statue, professional parkour training, night vision goggles, an all-expenses-paid trip to Techland, four signed game copies, a Razer headset, and a custom zombie-proof survival shelter built by Tiger Log Cabins.

While the edition served its marketing purpose flawlessly, the question of whether Techland would have fulfilled the bunker promise remains unanswered. The unsold status ensures this intriguing hypothetical will forever remain just that.