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"Royal Kingdom Enlists LeBron James, Kevin Hart for Star-Studded Ad Campaign"

by Sarah May 14,2025

If you've spent any time on YouTube lately, chances are you've encountered the vibrant ads for Dream Games' Royal Match. The adventures of King Robert, filled with thrilling near-death experiences, have significantly boosted the game's popularity. Now, Dream Games is launching Royal Kingdom, the sequel to Royal Match, with an ambitious, star-studded advertising campaign designed to attract a broader audience beyond the traditional match-three gaming community.

Celebrity endorsements are not a new strategy, but Dream Games is taking it to another level with their latest campaign. From LeBron James showcasing his love for reading as a cover for indulging in Royal Kingdom, to Kevin Hart humorously outsourcing his acting roles to free up more gaming time, the ads are designed to appeal to a wide range of viewers. Each celebrity brings their unique flair, aiming to draw in diverse demographics.

Royal Kingdom follows in the footsteps of Royal Match, which was a massive success for Dream Games. The goal is clear: to replicate and possibly surpass the success of its predecessor by expanding the game's reach. While Dream Games may not yet rival giants like King and their iconic Candy Crush, they are steadily making their mark in the mobile gaming industry. Unlike other celebrity collaborations, such as Supercell's Clashamania with the WWE, which focused on a specific niche, Dream Games is casting a wider net with their celebrity endorsements.

From a business perspective, both Royal Kingdom and Royal Match have been significant successes in Türkiye. Beyond commercial achievements, the games' features, including wifi-free gameplay, have resonated with players globally.

If Royal Kingdom doesn't quite meet your gaming needs, don't worry. We've put together a curated list of the top 25 best puzzle games available on iOS and Android, ensuring there's something to challenge even the most seasoned puzzle enthusiasts.

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