World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launched a unique marketing campaign: a cross-country road trip featuring a real, decommissioned tank! This eye-catching stunt, adorned with vibrant graffiti, promotes the recent Deadmau5 collaboration.

The street-legal tank, making its way across the US, arrived in Los Angeles in time for The Game Awards. Fans who spotted and photographed the tank had the chance to win exclusive merchandise.

The Deadmau5 collaboration in World of Tanks Blitz is now live, offering players the chance to acquire the exclusive Mau5tank—a tank featuring lights, speakers, and music—along with themed quests, camos, and cosmetic items.

The campaign's playful approach to gameification is undeniably humorous, though perhaps frustrating to some hardcore military simulation enthusiasts. This lighthearted marketing strategy, while not entirely original (breweries have done similar stunts), adds a fun, unexpected element to the game's promotion, especially during the darker winter months.

Thinking of joining the battle? Check out our list of current World of Tanks Blitz promo codes for a head start!