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The Best Time to Buy a TV at a Decent Price in 2025

by Aaron Apr 08,2025

Investing in a TV is a significant decision, given its central role in your home entertainment setup. Opting for a budget model might seem tempting, but it often leads to compromises in picture quality and durability. Instead, aim to find the best TV for your gaming and streaming needs without breaking the bank. Fortunately, TV deals are available throughout the year, ensuring you don't have to pay full price if you time your purchase right.

While Black Friday and Cyber Monday are renowned for their substantial discounts, they're not the only times to snag a great deal. These sales events are perfect for securing the deepest discounts, especially on the best gaming TVs and quality 4K TVs. However, other periods offer significant savings as well.

In the lead-up to the Super Bowl, one of the year's biggest TV-watching events, you can find impressive deals. This time coincides with manufacturers launching new models in the spring, making it an ideal moment to purchase older models at a discount. Keep an eye out for upcoming sales events like holiday weekends and Amazon Prime Day, which also offer excellent opportunities for savings.

Best Times to Buy a TV

Black Friday and Cyber Monday

Black Friday, traditionally a massive in-store shopping day following Thanksgiving, has evolved into a weeks-long event in November, featuring deep discounts across various products. TVs, in particular, see some of the year's most significant price drops, making it an excellent time to buy. You can find budget-friendly options perfect for secondary rooms, as well as discounts on higher-end models released earlier in the year.

Originally focused on in-store shopping, Black Friday now includes online deals as well. However, the best in-store offers often sell out quickly, so if you're after a specific TV, act fast during the 2025 sales.

Cyber Monday, the online counterpart to Black Friday, offers similar deals through online retailers. Amazon's Prime Day, which occurs in the summer and now in October, features limited-time TV deals with restricted stock. Other retailers like Best Buy and Walmart also participate, offering comparable in-store and online sales.

Before the Super Bowl

Following the holiday rush, the Super Bowl presents another prime opportunity for TV deals. Retailers restock in mid-January to early February, leading to significant discounts in the weeks before the game. You'll find deals on large screens and older models, with some newer TVs also on sale. Currently, Super Bowl deals on Samsung OLED TVs are already available.

Early January also marks the Consumer Electronics Show (CES), where manufacturers unveil their latest models. This prompts retailers to clear out older stock, making it a great time to find deals on last year's TVs.

Springtime

Spring is when many TV brands like Samsung, LG, Sony, and TCL release their new models, starting around March and continuing through Memorial Day weekend. This period is ideal for finding deals on the previous year's models as retailers make room for new inventory. The changes between model years are often minor, so you won't miss out on significant features by opting for an older model.

Amazon Prime Day

Originally an Amazon Prime exclusive, Prime Day has expanded to include sales from other retailers like Walmart and Best Buy. Held in mid-July, Prime Day offers deep discounts on TVs, similar to Black Friday and Cyber Monday. However, the best deals are often on older models, and stock can be limited. Keep an eye on the site, as new deals are added throughout the event.

Holiday Weekends

If you can't wait for major sales events, holiday weekends like President's Day, Memorial Day, Fourth of July, and Labor Day offer decent TV deals. While the discounts may not be as substantial, and the selection might be limited, you can still find good offers. Currently, the Presidents' Day sales at Best Buy, ending on February 17, are a great opportunity to find deals.

Best Buy Presidents' Day Sale

38See it at Best Buy

TV Release Cycles Matter

Understanding TV release cycles is crucial for finding the best discounts. Manufacturers announce new models at CES in January, with releases starting in the spring. Older models see deeper discounts during this time, while new models might not see price drops until the fall. Waiting until Black Friday and Cyber Monday can yield the best deals on the latest TVs.

TV Brands With New Products

Samsung

Samsung's 2025 lineup focuses on high-end models, with fewer budget options. The new models offer minor upgrades from last year, including improved brightness, enhancements to mini-LED and Quantum Dot (QD-OLED) backlighting, and better gaming features.

LG

LG's 2025 OLED evo TVs feature AI personalization and an upgraded "Brightness Booster Ultimate" technology. The new G5 TV offers a 4K 165Hz variable refresh rate, reducing lag and frame stuttering for gamers.

Hisense

Hisense's 2025 lineup includes ULED models with a 144Hz refresh rate for enhanced gaming. The 136" MicroLED TV uses mini-LED technology to overcome traditional backlight limitations.

Vizio

Vizio made minor improvements to its 2024 TVs, focusing on LED performance and removing the top-line P-series. The mid-range M-series and budget V-series remain available, with the D-series offering affordable 1080p options.

TCL

TCL introduced significant changes to its lineup in 2024, including the Q- and S-series, with the flagship QM8 model. At CES 2025, TCL announced the entry-level Mini LED TV, the QM6K, available in 65", 75", and 85" sizes, with smaller options coming later.

Roku

Roku expanded into TVs in 2024, offering 11 models ranging from 24 to 75 inches, designed primarily for streaming. The Roku Plus models come with the Voice Remote Pro, featuring hands-free voice commands and rechargeable batteries, while the Roku Select models include the basic Roku Voice Remote. You can access the Roku Channel without a Roku streaming device.

Top Budget TVs You Can Buy Now

If you're ready to shop, here are some of our top budget TV picks for 2025:

Hisense 65U6N

0Grab this TV for accurate colors, solid contrast, and a wealth of features at a surprisingly low price. See it at Amazon!

TCL 55Q750G

1This stunning QLED TV offers impressive contrast and brightness, reaching 144Hz in 4K with VRR enabled, all while remaining affordable. See it at Amazon!