Top Sales Events to Watch in 2025

While Black Friday remains the pinnacle of shopping events, the landscape of seasonal sales has expanded significantly in recent years. In 2025, retailers are gearing up to offer enticing deals throughout the year, making it an excellent time to snag bargains on tech, video games, and more. Whether you're planning your shopping strategy or looking to save money, marking key sale dates on your calendar can help you maximize your savings.

Here's a comprehensive guide to the major sales events you should watch out for in 2025 and beyond:

1. Valentine's Day Sales (Now–February 14)

Valentine's Day, though not traditionally a shopping holiday, has become a prime time for gift purchases. Retailers capitalize on this by offering discounts from early February through Valentine's Day on a variety of gift-worthy items. Expect to find deals on smart watches, jewelry, LEGO flower sets, video games, and book sets. As the first major sales event of the year, Valentine's Day often brings the lowest prices seen so far in 2025.

See the latest deals:

LEGO Botanicals Orchid

$49.99 save 20%
$39.99 at Amazon

LEGO Icons Flower Bouquet

$59.99 save 20%
$47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet

$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet

$59.99 save 20%
$47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Presidents' Day, the first federal holiday of the year, marks the beginning of significant sales events. Occurring on a Monday, the sales typically start the week before. Look for discounts on mattresses, clothing, laptops, and PCs, along with sitewide sales from various retailers, including Amazon.

3. Tax Day Sales (April 15)

Following a lull in sales events, Tax Day offers a chance to snag deals as retailers target consumers receiving their tax returns. Expect price drops on TVs, electronics, and LEGO sets around this time.

4. Star Wars Day Sales (May 4)

May the 4th, a playful nod to Star Wars fans, has evolved into a prime time for discounts on Star Wars merchandise, including LEGO sets, movie collections, board games, and collectibles. It's also a good time to find deals on popular Star Wars games.

5. Mother's Day Sales (May 8–11)

Mother's Day is another occasion where retailers offer discounts on popular gift items like flowers, jewelry, watches, and chocolates. While not as deep as Black Friday discounts, you can still find good deals on a variety of merchandise.

6. Memorial Day Sales (May 22–26)

Memorial Day sales, coinciding with a three-day weekend, offer a wide range of discounts. Expect deals on mattresses, clothing, appliances, laptops, and furniture. Major online retailers like Amazon, Walmart, and Best Buy typically launch extensive sales events around this time.

7. Dads and Grads Sales (June 1–15)

Early June sees a convergence of graduation and Father's Day sales, making it an ideal time for discounts on big-ticket items like TVs, laptops, PCs, and furniture. This period is particularly advantageous for finding deals on electronics before the summer season and Amazon's Prime Day in July.

8. 4th of July Sales (July 1–6)

The 4th of July, another three-day weekend holiday, brings significant discounts across various product categories. Last year's sales saw price cuts on electronics like TVs and gaming monitors, rivaling those of Prime Day and Black Friday. Expect deals on mattresses, major appliances, furniture, clothing, and summer-specific items like sporting equipment and grills.

9. Prime Day (Mid-July)

Amazon's Prime Day has grown to rival Black Friday in terms of discounts and has spurred other retailers to offer competing sales. While the exact date for 2025 is unknown, if it follows last year's pattern, Prime Day could start on July 15 and run through July 16. It's an excellent time to buy almost anything you need or want.

10. Labor Day Sales (August 25–September 1)

Following Prime Day, back-to-school sales transition into Labor Day sales, offering discounts on a wide range of products. Expect deals on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. Labor Day sales typically start the week before the holiday.

11. October Prime Day Sales (Mid-October)

Amazon's "Prime Big Deal Days" in October, a precursor to Black Friday, offers another opportunity for significant savings. This event, which started in 2022, typically occurs during the second week of October and lasts a couple of days.

12. Black Friday Sales (November 1–30)

Black Friday remains the best time to buy almost anything, with the event spanning the entire month of November. While Black Friday 2025 falls on November 28, deals start shortly after October's Prime Day. The best deals often occur on Thanksgiving and the following Friday, with major retailers launching their official sales around November 21.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, which began in 2005, has grown to match Black Friday in significance. Sales typically start on the Sunday of Black Friday weekend and extend through the week, often labeled as part of Cyber Week. The best deals are usually available from November 30 through December 1.

14. Green Monday Sales (December 8–23)

Green Monday, created by eBay in 2007, marks the final stretch of holiday sales. While not as large as Black Friday or Cyber Monday, it offers last-minute deals that can extend through Christmas. In 2025, expect these sales to continue until December 24.

15. New Year's Sales (December 26–January 1)

The final sales event of 2025, New Year's sales, start just after Christmas. Retailers offer discounts to capitalize on returned gifts and clear out older tech models. Late December and early January are prime times for deals on TVs and gaming monitors, especially with the proximity to CES.