Ubisoft Hype Falls Short for Assassin's Creed Shadows

It's been a while since we last discussed Ubisoft, hasn't it? Next Thursday marks the release of Assassin's Creed Shadows, a game that could very well shape the future of the entire corporation. The stakes are high, and the anticipation is palpable.

Today, Ubisoft's official channel released a new video dedicated to the game. You might expect this to be the launch trailer, but it's actually labeled as a TV commercial, sparking some curiosity. The video itself is not the issue—it's smooth, cinematic, and visually impressive. However, the choice to push the game through traditional media, and even upload a TV ad to Ubisoft’s YouTube channel, raises questions. While there's nothing inherently wrong with this approach, it might not inspire the confidence fans are hoping for ahead of the release.

Despite these concerns, the video effectively highlights the distinct gameplay and fighting styles of the two main protagonists. The depiction of Japan is stunning, yet it's important to remember that you can't judge the entire game based on a one-minute cinematic. We'll need to wait until the release to get the full picture.