WoW Subscription Price Hike in Asia

World of Warcraft Price Hikes for Australian and New Zealand Players

Effective February 7th, Blizzard Entertainment will implement price increases for all World of Warcraft in-game transactions in Australia and New Zealand. This adjustment, attributed to global and regional market fluctuations, affects recurring subscriptions, WoW Tokens, and various other services.

Players with active recurring subscriptions as of February 6th will retain their current rates for a grace period of up to six months. This isn't the first price revision for WoW; Blizzard has historically adjusted pricing in various regions to reflect economic shifts. However, the US monthly subscription price has remained stable at $14.99 since 2004.

The price increases will see the Australian monthly subscription rise from AUD 19.95 to AUD 23.95, and the New Zealand equivalent from NZD 23.99 to NZD 26.99. Annual subscriptions will also see corresponding increases. The WoW Token will increase to AUD 32.00 and NZD 36.00. Other services, including character transfers, name changes, and item purchases, will also experience price adjustments. A detailed breakdown of the new pricing is provided below.

New World of Warcraft Service Prices (AUD & NZD - Effective February 7th)

While the price increases, when converted to USD, currently align with existing US rates, the fluctuating exchange rates make future parity uncertain. This decision has drawn mixed reactions from the player base, with some expressing criticism while others view it as a necessary alignment with US pricing. Blizzard emphasizes that this decision wasn't taken lightly and acknowledges player feedback. The long-term impact of these changes remains to be seen.